You've probably already seen the pink warning
notice on the entry page to your Google account:
Beginning April 1st, 2008 Google will no longer
allow you to post a display URL in your Google ad
that is not your own website's real domain name.
No more automatic redirects.
A lot of savvy marketers use redirects to test
different domain names. Consider these two ads:
(A)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.StopBlackMoldNow.com
CTR = 1.6%
(B)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.GetMoldSolutions.com
CTR = 2.1%
....A got 1.6%. B got 2.1%.
ONLY the URL was different.
This technique, by the way, is one of the most
powerful ways to reduce your cost per click and
increase the magnetism of your website. Across
the board, URL B gets 31% more traffic for the
same amount of money.
My most successful students have been quietly
beating the pants off their competitors for years, by
doing this.
But if your website is www.GetMoldSolutions.com
(your destination URL) but you also use
(your display URL)
you'll probably get a smackdown from Google on
April 1.
You can still have multiple domains but you need
to do it without redirects now. (Kevin Thompson
who owns both of these domains does it correctly,
by the way - without using redirects.)
Bryan Todd wrote up instructions on how to correctly
do this so you have no problems whatsoever
after April 1 Here are his instructions:
http://www.perrymarshall.com/adwords/domains.htm
Be Wise.
Perry Marshall
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.SpeedyOnlineProfit.com
Posts
2 comments:
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